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Dr. Wided Batat

Dr. Wided Batat

Dr. Wided Batat is a professor and doctor of experiential and ultimate leading digital marketing expert in customer experience and digital & phygital transformations. As the founder of B&C Consulting Group, Wided is specialized in innovative market research & consumer insights. She focuses on Experiential Marketing, customer experience, buying behavior, explicit and tacit consumer expectations and consumer trends. She brings a socio-cultural approach to consumer practices by fostering innovation through the analysis of the functional, relational, and emotional needs of target audiences

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About this Speaker

Dr. Wided Batat is an outstanding professor of experiential and ultimate leading digital marketing expert in customer experience and digital & phygital transformation. As the founder of B&C Consulting Group, Wided is specialized in innovative market research & consumer insights. She focuses on experiential marketing, customer experience, buying behaviour, explicit and implicit consumer expectations, and consumer trends. She brings a socio-cultural approach to consumer practices by fostering innovation through the identification of the functional, relational, and emotional needs of target audiences. Specialized in ethnographic and netnographic studies, Professor Batat helps companies consistently apply innovation, progress, respect, responsibility, performance, and profitability.

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