Thimon de Jong is the founder of WHETSTON, a strategic foresight think tank based in Amsterdam. WHETSTON explores the future of human behaviour, societal trends and generational change. These insights are then applied to leadership and business strategy. Thimon is an experienced keynote speaker and leadership trainer and has worked for clients like Morgan Stanley, Vodafone, IKEA, Novartis, Nike, Microsoft, Warner, Tetra Pak, L’Oreal and Swedbank. Thimon also lectures at the social psychology department of Utrecht University. He is a former insights & strategy director at TrendsActive, researcher at FreedomLab Future Studies and editor-in-chief of RELOAD Magazine.