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Rahaf Harfoush is a digital anthropologist, New York Times Best Selling Author, and the Executive Director of the Red Thread Institute of Digital Culture. Her work focuses on leadership, digital culture, and technology.
Rahaf Harfoush is a Digital Anthropologist and New York Times Best-Selling Author. She is the Executive Director of the Red Thread Institute of Digital Culture a think-tank and consultancy that focuses on helping organizations translate innovation trends into strategic opportunities. Her clients include UNESCO, L’Oreal, Estee Lauder, SAFT, Baccarat, 1 Hotels, IBM, Cross Knowledge, ING DIRECT, and more.
Her third book, “Hustle & Float: Reclaim Your Creativity in a World Obsessed with Work,” was released in 2019. Formerly, Rahaf was the Associate Director of the Technology Pioneers at the World Economic Forum. Her other books include “The Decoded Company: Know Your Talent Better Than You Know Your Customers”, and “Yes We Did: An Insider’s look at how Social Media Built the Obama Brand.” She is named a Young Global Changer at the G20 Think Tank Summit. In 2019, she chaired UNESCO’s research initiative exploring the links between Artificial Intelligence and Gender Equality.