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Patrick Renvoise, Co-Founder and Chief Persuasion Officer of SalesBrain is an award-winning Author, International Speaker and Coach. Patrick pioneered the field of NeuroMarketing and discovered NeuroMap®, the only scientific map that leads to the centre of Persuasion: The Primal Brain.
Patrick Renvoise, Co-Founder and Chief Persuasion Officer of SalesBrain is an award-winning Author, International Speaker and Coach who pioneered the field of NeuroMarketing. In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 12 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman (author of “Thinking Fast and Slow” and winner of the 2002 Economy Nobel Prize) famously called the Primal Brain “System 1”. Patrick has been teaching how to reach the Primal Brain for almost 2 decades and more recently he focused on the differences of impact of face to face versus remote communications on the brain.